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impressive FY23-24 performance highlights its preparedness. The Company is at the forefront of changes, offering innovative and sustainable housing solutions that address the evolving needs of modern home buyers. The Company continues to focus
on smart, sustainable, and community-centric development that positions it as a key player in India’s dynamic real estate sector.
Corporate Overview
Statutory Reports Financial Statements
Highlights, FY23-24
The Company achieved its highest bookings in a single year of Rs. 1,107 Cr, a 38% growth
The Company recorded bookings of 7.3 Mn square feet and 1,241 units, compared to 3.4 Mn square feet and 1,108 units in the previous year
The Company retained is position as the Ahmedabad leader in horizontal developments on account
of its strong brand, design excellence, and post-sales price appreciation on account of premium conveniences like golf courses and large clubhouses.
The Company increased
its presence in Bangalore; Bangalore bookings reached Rs. 420 Cr, accounting for 38% of the total annual bookings.
New launches - Uplands
2.0, 3.0 Forest Trails, Arvind Orchards and Rhythm of
Life - performed creditably
in emerging micro-markets. These projects contributed 70%
(Rs. 784 Cr) of the Company’s booking value in FY23-24
The Company’s Uplands
2.0 launch in Adroda (South Ahmedabad) received an outstanding response. The first phase (about 4 Mn square feet) sold completely in three days and generated sales of more than Rs. 300 Cr.
The Company’s Forest Trails launch in Sarjapur (Bengaluru), featuring premium 5 BHK villas, generated sales of over Rs. 154 Cr in the first phase, clearing over 30% of the launched inventory.
The Company’s Arvind Orchards launch in Bengaluru sold the entire first phase of inventory of Rs. 163 Cr within seven hours. The Company’s launch of Rhythm of Life and Laxmanpura at the end of March, 2024, achieved sales of over Rs. 70 Cr, accounting for 75% of the inventory.
The Company achieved a creditable referral rate of 23% (12% in FY22-23).
Marketing initiatives,
FY23-24
Cost of acquired sales was
less than 1.75% for most new launches, indicating the speed and effectiveness with which the Company marketed new launches
Arvind SmartSpaces invested
in digital marketing initiatives, generating 25% of its revenue from online leads.
State of art in-house call center set up with a 15-member dedicated team
Vast network of channel partners comprised > 1,200 with detailed CP management systems
Channel partners contributed 36% to sales. Annual Operating Plan partnerships with key channel partners deepened, contributing more than 40% of the channel partner business.
A full-scale 360-degree marketing campaign (above the line, below the line, digital and channel partner activation) was launched
The inaugural Arvind RunToInspire10K marathon was promoted through digital and above-the-line channels, attracting more than 600 participants
Outlook, FY24-25
Arvind SmartSpaces plans to sustain its historic growth rate
of 30-35% across operating parameters. The Company aims to launch projects and phases valued at Rs. 2000-2500 Cr. The Company aims to augment its market share and leadership in Ahmedabad, expand its presence in Bangalore, and deepen its presence in Pune. Additionally, Arvind SmartSpaces intends to enter the Mumbai Metropolitan Region, introducing horizontal projects and exploring vertical projects through outright purchases, joint development agreements and redevelopment.
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