Page 26 - Arvind 2024

Sales and marketing
Oasis, Bengaluru
24 | Arvind SmartSpaces Limited
Overview
The Indian economy demonstrated resilience in FY23-24, reinforcing the prospects of India’s real
estate sector. The landscape of India’s real estate sector market appears promising. The sector’s trajectory over the past few years has created the foundation for sustainable growth, catalysed
by shifting demographics, technological advancements, and favourable policies.
In India, buyer preferences have evolved across segments - from affordable housing to luxury homes. The middle-income group (MIG) and upper MIG seek
smart homes, sustainability, and community-centric offerings, a shift towards integrated lifestyles.
The long-term optimism for the sector is derived from the fact that around 80% of India’s real estate sector is unorganised. As urban home buyers increasingly prefer well-planned communities brought to the market by reputed brands over standalone homes constructed by unorganised players, the share of the organised sector in India’s real estate market is expected to grow rapidly.
Arvind SmartSpaces Limited has capitalised on this favourable transition. The Company’s