Page 34 - Arvind 2024

These planed real estate developments distinguish themselves over traditional residential facilities by addressing the customer’s need for land ownership, greater privacy and engagement. Contemporary horizontal developments, encompassing plots, villas and townships, also address a growing need for smart, secure, and luxurious living while fostering a sense of community.
Arvind SmartSpaces has been a pioneer in this distinctive space, comprising the plotting, villa, villament and townships. Following the pandemic, the Company recognised an opportunity for spacious living. The Company launched relevant horizontal properties in Ahmedabad and Bengaluru, marked by a focus
on design, sporting amenities (golf course), luxury clubhouses, personal open areas, modern amenities, uncrowded recreational facilities and a green landscape - a distinctively superior lifestyle.
The Company institutionalised
its approach to horizontal development; the Company distilled inputs from within
and without before arriving at property launch dimensions. The Company’s sales and customer relationship management teams provided real-time feedback on evolving marketplace realities and sales offtake trends, ensuring continuous improvement.
Our design-first philosophy
Our overarching philosophy is to ensure our products are designed around the stated and unstated aspirations of customers. This design-first approach emphasises a greater role for aesthetics, life quality and construction efficiency. The Company embarks on project design with a comprehensive customer understanding matched by customised design.
Over the years, some design- driven innovations comprised the following:
ƒ Use of local tree species warranting minimal maintenance that helped create urban forests in larger projects
ƒ Switch heights in rooms adjusted based on their utility.
ƒ Flexibility of small rooms used as study areas, offices, recreation rooms, and larger layouts.
The Company enhanced the aesthetic appeal and functionality of projects while maintaining key design ratios like saleable area/ FSI, carpet area/FSI, and the percentage of built-up-to-carpet area.
The Company’s emphasis on sustainability from the design phase comprised eco-friendly designs that optimised ventilation, oriented projects around the sun path, used green resources and moderated water use. Our projects prioritise design quality over cost moderation.
Commitment to
sustainability
At Arvind SmartSpaces, sustainability sits at the core of operations, minimising ambient impact. The Company’s projects minimised biodiversity disturbance or disruption; they comprised extensive landscaping, enhancing ambient air integrity. The Company prioritised the use of designs that maximised the use
of daylight, improving occupant health and productivity.
The Company’s energy-efficient projects incorporated eco-friendly materials like AAC blocks, RCC pavers, fly ash, fiber-reinforced plastic, organic waste converters, solar lights, water harvesting structures, and sewage treatment plants.
The diverse elements of sustainability within the Company’s projects comprise the following:
ƒ Solar lighting in common areas; motion sensors in car parks
ƒ Rainwater harvesting and percolation pits to enhance the water balance
Challenges and its
mitigation
Non-contiguous and asymmetrical land parcels affect the growth of large scale property development. Some design regulations are counterintuitive and affect the design process.
Arvind SmartSpaces collaborates with a team
of international architects and liaison partners. The Company partnered best-in- class global design firms like Woods Bagot, HOK, RSP, and AAA, supported by a robust in-house team of architects. This combined expertise empowered the Company to navigate design complexities and deliver superior outcomes.
32 | Arvind SmartSpaces Limited