Page 23 - Arvind 2024

Corporate Overview
Statutory Reports Financial Statements
Designed To Inspire is about Democratising design. At Arvind Smartspaces,
we combine the innate design sense that is in our DNA, with the power and credibility of an industrial house.
number of homes being sold
that is proving to be a sectorial game-changer; we find buyers also turning to larger homes, more expensive homes and discretionary second or weekend homes. The result is that we
are seeing homes turn from the completely functional to life style assets; we are seeing people seek homes that extend beyond shelter to providing an enhanced lifestyle; we are seeing homes transform from the basic into personality statements.
The result is that after an extended sectorial downtrend that lasted through the second half of the
last decade, the Indian real estate sector entered a long-term growth phase. What is remarkable is
that after years of stable real estate realisations, home prices have started trending higher.
More buyers are willing to pay a premium for better project design, superior and holistic community living. The result is that there is
a discernible difference in the way real estate offerings are being perceived: offerings by the unorganised sector are being constrained by scale and scope;
offerings by the organised sector are being identified by elevated living where a convergence of amenities has helped create a completely transformed residential universe.
The big question is what kind of real estate companies are likely to outperform in this transforming environment.
My answer: a company that is cognizant of customer preferences and designs, and delivers
products centered around those preferences. A company that has carved out a niche by delivering an exceptionally high quality of living through thoughtfully designed
and meticulously executed homescapes. A company that places customer values and trust at the core of its operations. The result is that a company that is recognised as a thought leader in urban life quality and respected for the ability to deliver an exceptional life quality through the creation of landmarks within a cluttered urban landscape.
At Arvind SmartSpaces, this has contributed to enhancing our brand. Companies like ours that
build robustly credible brands are likely to outperform the sector. During the last few years, we invested in our brand around the following priorities.
One, we would stand for a distinctive recall of design, indicative that in a conventional sector we would provide a differentiated offering (by space, scope, scale and experience). Designed To Inspire is about democratising design. At Arvind Smartspaces, we combine the innate design sense that is
our DNA, with the power and credibility of an industrial house. This allows us to institutionalise our high design standards, and deliver them consistently, with scale, on schedule.
We use our understanding of customers to deliver design that both delights and is in tune with customer needs. We believe good design – which raises the level of aesthetics and living – should be accessible to all. Our aim is to create a positive impact by bringing this standard of design thinking to all products. This positioning has become increasingly relevant, and I am
Annual Report 2023-24 | 21